From the development of art programs for existing spaces to the facilitation of commissioned works for public areas, Samuels Creative helps create art collections in line with a client’s specific vision, design story, or marketing mission. Samuels Creative helps companies and individuals navigate the international art world to develop a visual strategy to match their goals and budget.

In addition to collection creation and management, Samuels Creative also publishes exclusive limited edition prints, produces collateral materials based on acquired artworks, organizes auctions for fundraising events and facilitates the loaning of artworks from foundations and private collections to notable public spaces.

With almost 20 years of experience working with galleries, auction houses, museums, arts organizations, and directly with artists, Samuels Creative has cultivated longstanding relationships with key participants in the contemporary art world. These associations yield high-level connections for our clients, lending valuable credibility to their collections. Samuels Creative works closely with several high net worth individuals to help grow and maintain generational collections. Relying on deep market history, decisions are guided by research and an ability to read the market conditions. Samuels Creative believes in maintaining a clients’ privacy and operates with complete discretion.

In 2007, Samuels co-founded Art & Advisory LLC with Rachel Greene to work with individuals and art institutions to build thoughtful, curated art collections. Projects include ONE57, New York; the Dream Hotel, New York; GEM Hotel, New York; the Eliot Hotel, Boston; the St. Regis Hotel, Aspen; Park Hyatt Hotel; LA and the Park Hyatt flagship hotel in New York City.

In 2015, Erica branched out on her own with Samuels Creative & Co., LLC, expanding the company’s consulting services to larger creative projects for hotels and public spaces, in addition to private advising.